--- title: Alyssa Wilie | Web, Email, & Automation Developer description: Front-end developer focused on web, email, and automation solutions. I build maintainable CMS templates, dynamic systems, and practical development tools. --- # Hi, I'm Alyssa Wilie I work on websites, emails, and CMS systems — building practical, maintainable front ends for real-world marketing needs. [View Portfolio](https://alyssawilie.com/portfolio?hsLang=en) [Read Blog](https://alyssawilie.com/blog?hsLang=en) ![ammons-hill-sketch-1](https://alyssawilie.com/hs-fs/hubfs/ammons-hill-sketch-1.png?width=701&height=700&name=ammons-hill-sketch-1.png) ## Tools, Code & Practices ### CMS Platforms - HubSpot - Wordpress - Shopify ### Languages & Frameworks - HTML - JavaScript (ES6+) - CSS/SCSS - JSON - GraphQL - jQuery - Vue - Liquid - HubL ### Workflow & Versioning - Git - Yarn - Gulp - SourceTree - BitBucket - ClickUp - Jira - Figma - Adobe Creative Suite - Google Workspace - Zoom - Roam ADA / WCAG ### Accessibility Building inclusive, accessible interfaces that follow ADA and WCAG standards. Search & Analytics ### SEO Fundamentals Implementing SEO best practices to support discoverability, performance, and content structure. Content & Delivery ### Implementation Using CMS editors to implement content and configure workflows, forms, and related systems. Testing & Validation ### Quality Assurance Testing across devices, browsers, and email clients to ensure a reliable user experience. ![](https://alyssawilie.com/hs-fs/hubfs/Decoration/peeking-kitty.png?width=375&height=222&name=peeking-kitty.png) ## Work Experience ### Lynton Oct 2018 - Feb 2025 - Collaborated with developers, designers, strategists, and project managers to deliver full website builds, email development, and custom solutions. - Built and owned Lynton’s web support system end to end, including a custom HubSpot support portal, workflows, and ticketing. - Worked with HubSpot and Google APIs, collaborating with back-end teams to send and consume data from custom endpoints. - Implemented HubSpot content assets such as pages, blogs, forms, and HubDB tables in support of marketing and client needs. - Wrote and maintained technical documentation for internal teams, clients, and marketplace theme users. - Created instructional and demo videos, participated in HubSpot pre-release alpha testing, and contributed technical insights to blogs and outreach initiatives. ![jennifer-lux](https://alyssawilie.com/hs-fs/hubfs/jennifer-lux.jpg?width=100&height=100&name=jennifer-lux.jpg) > "She is thorough, creative, and persistent with an incredible eye for detail. She goes above and beyond in her work, making recommendations to improve UX, design, or engagement as she works through projects." — [Jennifer Lux](https://www.linkedin.com/in/jenniferlux/), Vice President of Client Experience (Lynton) ### SmartBug Mar 2017 - Oct 2018 - Collaborated with project managers, designers, and QA testers to build responsive HubSpot templates for websites, landing pages, and emails. - Developed and maintained client-editable modules and templates with a focus on flexibility and usability. - Provided client training and walkthroughs via video calls to support adoption and effective use of delivered assets. - Partnered with marketing strategists and consultants to implement iterative updates and growth-driven design (GDD) collateral. - Contributed as part of a developer team to share best practices and improve HubSpot coding approaches. - Supported ongoing refinements and enhancements to ensure performance, consistency, and maintainability. ![kyle-james](https://alyssawilie.com/hs-fs/hubfs/kyle-james.jpg?width=100&height=100&name=kyle-james.jpg) > "Alyssa codes pixel perfect but is also able to put her own polish on top of a design. Her ability to think logically through the best solution ahead of times has helped many website redesigns avoid possible issues down the line." — [Kyle James](https://www.linkedin.com/in/jameskm03/), Interactive Manager (SmartBug) ### VisionWeb Mar 2013 - July 2016 - Served as the sole developer responsible for building and maintaining a new product website, supporting overall web brand presence. - Implemented SEO best practices and ensured cross-browser and cross-device consistency across web and email content. - Built and maintained HubSpot email templates and managed custom email sends through a company server using CobolScript and Navicat. - Maintained and updated a legacy product website through a structured, controlled deployment process. - Styled, developed, and debugged components and templates across platforms including HubSpot, ClickTools, MadCap Flare, and social media sites. - Designed and implemented digital marketing assets and landing pages within HubSpot CMS. ![](https://alyssawilie.com/hs-fs/hubfs/heather-smith.jpg?width=100&height=100&name=heather-smith.jpg) > "Alyssa is an incredibly talented marketer and has a unique ability to combine her coding talents with her knowledge of marketing." — [Heather Smith](https://www.linkedin.com/in/hsmccoy/), Director of Marketing (VisionWeb) ### Lynton Oct 2018 - Feb 2025 - Collaborated with developers, designers, strategists, and project managers to deliver full website builds, email development, and custom solutions. - Built and owned Lynton’s web support system end to end, including a custom HubSpot support portal, workflows, and ticketing. - Worked with HubSpot and Google APIs, collaborating with back-end teams to send and consume data from custom endpoints. - Implemented HubSpot content assets such as pages, blogs, forms, and HubDB tables in support of marketing and client needs. - Wrote and maintained technical documentation for internal teams, clients, and marketplace theme users. - Created instructional and demo videos, participated in HubSpot pre-release alpha testing, and contributed technical insights to blogs and outreach initiatives. ![jennifer-lux](https://alyssawilie.com/hs-fs/hubfs/jennifer-lux.jpg?width=100&height=100&name=jennifer-lux.jpg) > "She is thorough, creative, and persistent with an incredible eye for detail. She goes above and beyond in her work, making recommendations to improve UX, design, or engagement as she works through projects." — [Jennifer Lux](https://www.linkedin.com/in/jenniferlux/), Vice President of Client Experience (Lynton) ### SmartBug Mar 2017 - Oct 2018 - Collaborated with project managers, designers, and QA testers to build responsive HubSpot templates for websites, landing pages, and emails. - Developed and maintained client-editable modules and templates with a focus on flexibility and usability. - Provided client training and walkthroughs via video calls to support adoption and effective use of delivered assets. - Partnered with marketing strategists and consultants to implement iterative updates and growth-driven design (GDD) collateral. - Contributed as part of a developer team to share best practices and improve HubSpot coding approaches. - Supported ongoing refinements and enhancements to ensure performance, consistency, and maintainability. ![kyle-james](https://alyssawilie.com/hs-fs/hubfs/kyle-james.jpg?width=100&height=100&name=kyle-james.jpg) > "Alyssa codes pixel perfect but is also able to put her own polish on top of a design. Her ability to think logically through the best solution ahead of times has helped many website redesigns avoid possible issues down the line." — [Kyle James](https://www.linkedin.com/in/jameskm03/), Interactive Manager (SmartBug) ### VisionWeb Mar 2013 - July 2016 - Served as the sole developer responsible for building and maintaining a new product website, supporting overall web brand presence. - Implemented SEO best practices and ensured cross-browser and cross-device consistency across web and email content. - Built and maintained HubSpot email templates and managed custom email sends through a company server using CobolScript and Navicat. - Maintained and updated a legacy product website through a structured, controlled deployment process. - Styled, developed, and debugged components and templates across platforms including HubSpot, ClickTools, MadCap Flare, and social media sites. - Designed and implemented digital marketing assets and landing pages within HubSpot CMS. ![](https://alyssawilie.com/hs-fs/hubfs/heather-smith.jpg?width=100&height=100&name=heather-smith.jpg) > "Alyssa is an incredibly talented marketer and has a unique ability to combine her coding talents with her knowledge of marketing." — [Heather Smith](https://www.linkedin.com/in/hsmccoy/), Director of Marketing (VisionWeb) ### Lynton Oct 2018 - Feb 2025 - Collaborated with developers, designers, strategists, and project managers to deliver full website builds, email development, and custom solutions. - Built and owned Lynton’s web support system end to end, including a custom HubSpot support portal, workflows, and ticketing. - Worked with HubSpot and Google APIs, collaborating with back-end teams to send and consume data from custom endpoints. - Implemented HubSpot content assets such as pages, blogs, forms, and HubDB tables in support of marketing and client needs. - Wrote and maintained technical documentation for internal teams, clients, and marketplace theme users. - Created instructional and demo videos, participated in HubSpot pre-release alpha testing, and contributed technical insights to blogs and outreach initiatives. ![jennifer-lux](https://alyssawilie.com/hs-fs/hubfs/jennifer-lux.jpg?width=100&height=100&name=jennifer-lux.jpg) > "She is thorough, creative, and persistent with an incredible eye for detail. She goes above and beyond in her work, making recommendations to improve UX, design, or engagement as she works through projects." — [Jennifer Lux](https://www.linkedin.com/in/jenniferlux/), Vice President of Client Experience (Lynton) ### SmartBug Mar 2017 - Oct 2018 - Collaborated with project managers, designers, and QA testers to build responsive HubSpot templates for websites, landing pages, and emails. - Developed and maintained client-editable modules and templates with a focus on flexibility and usability. - Provided client training and walkthroughs via video calls to support adoption and effective use of delivered assets. - Partnered with marketing strategists and consultants to implement iterative updates and growth-driven design (GDD) collateral. - Contributed as part of a developer team to share best practices and improve HubSpot coding approaches. - Supported ongoing refinements and enhancements to ensure performance, consistency, and maintainability. ![kyle-james](https://alyssawilie.com/hs-fs/hubfs/kyle-james.jpg?width=100&height=100&name=kyle-james.jpg) > "Alyssa codes pixel perfect but is also able to put her own polish on top of a design. Her ability to think logically through the best solution ahead of times has helped many website redesigns avoid possible issues down the line." — [Kyle James](https://www.linkedin.com/in/jameskm03/), Interactive Manager (SmartBug) ### VisionWeb Mar 2013 - July 2016 - Served as the sole developer responsible for building and maintaining a new product website, supporting overall web brand presence. - Implemented SEO best practices and ensured cross-browser and cross-device consistency across web and email content. - Built and maintained HubSpot email templates and managed custom email sends through a company server using CobolScript and Navicat. - Maintained and updated a legacy product website through a structured, controlled deployment process. - Styled, developed, and debugged components and templates across platforms including HubSpot, ClickTools, MadCap Flare, and social media sites. - Designed and implemented digital marketing assets and landing pages within HubSpot CMS. ![](https://alyssawilie.com/hs-fs/hubfs/heather-smith.jpg?width=100&height=100&name=heather-smith.jpg) > "Alyssa is an incredibly talented marketer and has a unique ability to combine her coding talents with her knowledge of marketing." — [Heather Smith](https://www.linkedin.com/in/hsmccoy/), Director of Marketing (VisionWeb) ## Work & Writing A curated mix of client projects and technical writing that highlights practical problem-solving across web, email, and CMS platforms. [View Portfolio](https://alyssawilie.com/portfolio?hsLang=en) [Read All Posts](https://alyssawilie.com/blog?hsLang=en) [View Portfolio](https://alyssawilie.com/portfolio?hsLang=en) [Read All Posts](https://alyssawilie.com/blog?hsLang=en) - ![](https://alyssawilie.com/hs-fs/hubfs/Portfolio/programmable-email.png?width=768&height=512&name=programmable-email.png) ### [Personalized HubSpot Newsletter with Programmable Modules](https://alyssawilie.com/portfolio/personalized-hubspot-newsletter-with-programmable-modules?hsLang=en) - HubSpot - Dynamic Email - HubDB - ![](https://alyssawilie.com/hs-fs/hubfs/Portfolio/marketplace-themes.png?width=768&height=512&name=marketplace-themes.png) ### [HubSpot Marketplace Themes](https://alyssawilie.com/portfolio/hubspot-marketplace-themes?hsLang=en) - Theme Systems - Module Development - Editor Experience - ![](https://alyssawilie.com/hs-fs/hubfs/Portfolio/support-portal.png?width=768&height=512&name=support-portal.png) ### [Custom HubSpot Support Portal & Automated Ticketing System](https://alyssawilie.com/portfolio/custom-hubspot-portal-automated-ticketing-system?hsLang=en) - HubSpot - Customer Portal - GraphQL - ![](https://alyssawilie.com/hs-fs/hubfs/Portfolio/invoicing-portal.png?width=768&height=512&name=invoicing-portal.png) ### [B2B Invoicing Portal with API-Driven Ordering](https://alyssawilie.com/portfolio/b2b-invoicin-portal-with-api-driven-ordering?hsLang=en) - HubSpot - Vue - API Endpoints - Deals & Invoices - ### [Using HubL Filters for Data Normalization and Sanitization](https://alyssawilie.com/blog/hubl-filters-normalization-sanitization?hsLang=en) Learn how to use HubL filters to normalize, alter, deduplicate, and sanitize CMS data at render time. - 6 min read - ### [HubL Variables and Filters: Types, Mutation, and Guards](https://alyssawilie.com/blog/hubl-variables-and-filters?hsLang=en) Learn how HubL variables and filters behave in practice, including data types, filter mutation, order of ... - 14 min read - ### [HubL Data Sources: What Exists, Where, and Why](https://alyssawilie.com/blog/hubl-data-sources?hsLang=en) Learn what data in HubSpot can be accessed with HubL, how different data contexts work, and why availability varies ... - 9 min read ![Portrait of Alyssa Wilie](https://alyssawilie.com/hs-fs/hubfs/alyssa-wilie-portrait-03.png?width=150&height=150&name=alyssa-wilie-portrait-03.png) Opportunities & Inquiries ## Get In Touch Interested in working together or discussing an opportunity? I’m open to conversations around full-time roles, freelance engagements, and collaborative projects. ![Portrait of Alyssa Wilie](https://alyssawilie.com/hs-fs/hubfs/alyssa-wilie-portrait-03.png?width=150&height=150&name=alyssa-wilie-portrait-03.png) --- - [Home](https://alyssawilie.com) - [Portfolio](https://alyssawilie.com/portfolio?hsLang=en) - [Blog](https://alyssawilie.com/blog?hsLang=en) 2026 © Alyssa Wilie. All Rights Reserved. - [Privacy Policy](https://alyssawilie.com/privacy-policy?hsLang=en) - [Cookie Policy](https://alyssawilie.com/cookie-notice?hsLang=en) - [Disclaimer](https://alyssawilie.com/disclaimer?hsLang=en)